This is the OTM RIDO debut collection lookbook. My clothing brand's first drop of t-shirts and tote bags. I needed to emulate a tangible version of the digital lookbook. To pick it up and feel the pristine and clean personality from it. While also maintaining the quirky energy that the pages also have.
The lookbook consists of digital illustrations and assets, along with photographs showcasing the garments we've been working on! Each photo is colour graded with a cool blue tone to represent consistency. With my own designs, I'm all about breaking boundaries and/or combining the two, creating my niche artworks.
EDM's
Below are different types of email marketing designs I've created for different reasons. The top two designs are 'call to action' which is encouraging my audience to copy the discount code and click shop now. Shop now is highlighted for contrast, and the discount number and text around it are used as a hierarchy to stand out.
The bottom two are more experimental and designed to engage the community. To build and personalize, as I believe to get more sales and retain customers, you need a strong community and a raw/real connection.
