As a graphic designer for my current employer, I was given the challenge to design 60+ Platypus Shoes stores. The assets that I received were the photographs and the white logos. As part of their brief, the Geelong store, which is the chosen store I'm showcasing, was a premium store and had these photos in the images below as part of assets to use.
Successfully adhering to their brand guidelines, I systematically made each logo have the same spacing in the top right corner of each panel, which kept sizing and placement consistent. Used their premium art, which was difficult at points as photographs such as the Converse and New Era were not proportional with the dimensions of the cupboards. To succeed, I used my Photoshop skills and some AI fill to achieve it. The client was thrilled with the outcome, how I managed to make all artwork work on different-sized cupboards across the 60+ stores, and how I did that on such a tight deadline despite giving them maximum quality.
Successfully adhering to their brand guidelines, I systematically made each logo have the same spacing in the top right corner of each panel, which kept sizing and placement consistent. Used their premium art, which was difficult at points as photographs such as the Converse and New Era were not proportional with the dimensions of the cupboards. To succeed, I used my Photoshop skills and some AI fill to achieve it. The client was thrilled with the outcome, how I managed to make all artwork work on different-sized cupboards across the 60+ stores, and how I did that on such a tight deadline despite giving them maximum quality.
I found this strategic approach allowed me to be more efficient and opened up windows like colour grading the photographs to be cohesive with each other, gave them more time for feedback, and other things.
